Main Street Point Pleasant, Inc. was formed in 1988 by a group of concerned citizens dedicated to the preservation and revitalization of downtown Point Pleasant, WV. We are the oldest associate of Main Street West Virginia and a member of
National Main Street/National Trust for Historic Preservation.
Main Street Point Pleasant is an energetic and vital part of the Revitalization Program of Point Pleasant, WV. In the past eight years we have brought in over $10 million in investments to the community. In 1988 we (the Main Street Organization) put in place a comprehensive program to bring this all about.
Main Street Point Pleasant's Vision is to see Main Street Downtown, a street full of history, once again bustling with business and activities of the city's centeral business district.
Our Mission is to be an active part of the city's leadership in organization, design, economic restructuring, and promotion of a positive image downtown and the full community.
Organization involves getting everyone working toward the same goal and assembling the appropriate human and financial resources to implement a Main Street revitalization program. A governing board and standing committees make up the fundamental organizational structure of the volunteer-driven program. Volunteers are coordinated and supported by a paid program director as well. This structure not only divides the workload and clearly delineates responsibilities, but also builds consensus and cooperation among the various stakeholders.
Design means getting downtown into top physical shape. Capitalizing on its best assets — such as historic buildings and pedestrian-oriented streets — is just part of the story. An inviting atmosphere, created through attractive window displays, parking areas, building improvements, street furniture, signs, sidewalks, street lights, and landscaping, conveys a positive visual message about the commercial district and what it has to offer. Design activities also include instilling good maintenance practices in the commercial district, enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging appropriate new construction, developing sensitive design management systems, and long-term planning.
Economic Restructuring strengthens our community's existing economic assets while expanding and diversifying its economic base. The Main Street program helps sharpen the competitiveness of existing business owners and recruits compatible new businesses and new economic uses to build a commercial district that responds to today's consumers' needs. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district.
Coincidentally, the four points of the Main Street approach correspond with the four forces of real estate value, which are social, political, physical, and economic.
Promotion sells a positive image of the commercial district and encourages consumers and investors to live, work, shop, play and invest in the Main Street district. By marketing a district's unique characteristics to residents, investors, business owners, and visitors, an effective promotional strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers. These activities improve consumer and investor confidence in the district and encourage commercial activity and investment in the area.